The Rise of Cosmetic Dentistry

The British have long been mocked by the Americans for having crooked and discoloured teeth. But it seems we maybe catching up with our neighbours across the Atlantic, as more of us opt for cosmetic dental surgery.

The Rise of Cosmetic Dentistry

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According to the Telegraph, the 100 largest dental firms have increased their turnover by almost one quarter in four years. This means more of us are willing to literally ‘put our money where our mouths are’ when it comes to achieving the perfect smile.

Celebrity Teeth-Whitening

Cosmetic dentistry is no longer seen as elitist and something only the wealthy can afford. Reality TV shows such as The Only Way is Essex have helped to raise its profile and bring it to the mainstream. Celebrities such as Katie Price, Britney Spears, Catherine Zeta Jones and Cheryl Cole are all rumoured to have undergone cosmetic procedures on their teeth.

Men are also opting to give nature a helping hand by having their teeth cosmetically enhanced. In Hollywood it has been normal for some time to have dazzling white teeth, as demonstrated by Tom Cruise and Nicholas Cage. But it seems this trend is now coming to Britain with celebrities such as Gordon Ramsay, David Beckham and Noel Gallagher having had work done to improve their smiles.

While white teeth are a sign of good health, it is important not to take it too far. Many people want to improve their teeth and make them look better, but it needs to be done in a natural way. A few imperfections can look better than a row of teeth that are exactly the same size and colour.

The trend in Hollywood may be for blindingly white teeth, but most people in Britain are looking for a more subtle result. The last thing you want is cosmetic work that ‘jumps out at you’ and looks obvious. A good dentist should be able to achieve a natural-looking smile by matching teeth to skin tone and eye colour.

How to Find a Qualified Dentist

For those considering cosmetic dentistry, there are clinics springing up across the country. So if you are looking for an orthodontic dentist in Cardiff or cosmetic procedures in Glasgow, there are plenty of options.

Finding a qualified dentist, however, requires careful consideration, so don’t be afraid to ask for recommendations from your general dentist. Many NHS dentists such as those at also offer private cosmetic procedures such as Invisalign in Cardiff. You can also look for a dentist who is registered with the British Academy of Cosmetic Dentistry.

With the world fixated on the perfect smile, it seems increasing numbers of us are demanding procedures such as straightening and laser-whitening. Not only does it look good, but it also is a sign of health and vitality.

Fortunately, cosmetic dentistry is no longer the preserve of celebrities or the very wealthy, With an abundance of clinics, affordable treatment is available to many more of us. A dazzling Hollywood smile could soon become the norm.

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